Georgia Tech Joins adidas' Roster of Collegiate Partnerships
Yellow Jackets, three-stripe brand collaborate to elevate sport culture at the Institute and in Atlanta
Georgia Tech and adidas announced on Tuesday that they have entered into a multi-year partnership in which the three-stripe brand will serve as the exclusive supplier for Georgia Tech athletics uniforms, apparel, footwear and accessories for the Yellow Jackets’ 17 varsity sports programs.
Georgia Tech is known as a technologically-focused institution in the fields of engineering, computing, sciences, business and design. Its campus culture revolves around innovation and empowering creators – values that adidas reveres. At the same time, the Institute has a deep-rooted history in sports, competing at the highest level in one of the toughest conferences in collegiate sports - the Atlantic Coast Conference (ACC). With that in mind, both partners recognize an opportunity to intersect at the level of innovation that Georgia Tech exudes on campus, and embed it into the Institute’s sport culture. In this new partnership, adidas and Georgia Tech will collaborate and explore ways to move sport forward both on the field for the athletes and off the field for the fan through the enhancement of fan engagement and community development.
“Based on our shared values of innovation and excellence, adidas is the ideal partner for Georgia Tech Athletics. We’re thrilled to be a part of the adidas family,” Georgia Tech director of athletics Todd Stansbury said. “We look forward to collaborating with adidas to provide our student-athletes and fans with the most cutting-edge athletic gear in the marketplace and to amplify the Georgia Tech Athletics brand in Atlanta and beyond.”
Effective July 1, 2018, the new partnership is for six years through 2024.
Read the full release to learn why adidas is excited to partner with Georgia Tech.