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The Super Bowl Might Not Be the Best Deal for Advertisers

Those 30-second commercials you'll see during Sunday's Super Bowl will cost advertisers as much as $5 million apiece. That's reportedly 11 percent higher than last year's base price. It's no surprise that the cost keeps rising: viewership for the big game has increased in nine of the past 10 years. The last six Super Bowls are the most-watched programs in TV history, and a new record is expected on Sunday. 

But is it a good deal for advertisers? Sara Loughran Drummer, a marketing professor in the Scheller College of Business, says some would be smart to save dollars for the Academy Awards later this month.

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News Blog

European Union, U.S. agree on 'Privacy Shield' to protect data transfers

The European Union and United States announced a new framework for transatlantic data flows on February 2, called the EU-US Privacy Shield. Peter Swire, the Huang Professor of Law and Ethics at the Georgia Tech Scheller College of Business, was in Brussels last week while...

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Peter Swire

Peter Swire

Nancy J. and Lawrence P. Huang Professor, in the Law and Ethics

Scheller College of Business

The Oscars may be the new Super Bowl of Advertising

The Super Bowl is as synonymous with advertising as it is with football. However, another player in the market for premium advertising dollars has emerged — the Academy Awards. Sara Loughran Dommer, a marketing professor in Georgia Tech’s Scheller College of Business, looks at...

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Sara Dommer

Sara Dommer

Assistant Professor in the Scheller College of Business

How to Avoid Snowmageddon 2016

As the East Coast braces for blizzard-like conditions, some may grumble about weather-related closings of schools, workplaces and government offices. They may look at the weather reports and think it is all much ado about nothing. While that may be true in some areas, Pinar Keskinocak...

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Julie Swann

Julie Swann

Professor
School of Industrial and Systems Engineering, College of Engineering
Co-Director, The center for Health and Humanitarian Logistics

Pinar Keskinocak

Pinar Keskinocak

Professor
School of Industrial & Systems Engineering, College of Engineering
Co-Director, Center for Health and Humanitarian Logistics & Associate Director of Research, Health Systems Institute

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