The Super Bowl Might Not Be the Best Deal for Advertisers
Those 30-second commercials you'll see during Sunday's Super Bowl will cost advertisers as much as $5 million apiece. That's reportedly 11 percent higher than last year's base price. It's no surprise that the cost keeps rising: viewership for the big game has increased in nine of the past 10 years. The last six Super Bowls are the most-watched programs in TV history, and a new record is expected on Sunday.
But is it a good deal for advertisers? Sara Loughran Drummer, a marketing professor in the Scheller College of Business, says some would be smart to save dollars for the Academy Awards later this month.