adidas Era Begins for Athletics
adidas becomes official apparel partner as Three Stripe Life begins
Georgia Tech athletics begins living the Three Stripe Life on Sunday when adidas becomes the official apparel partner of the Yellow Jackets.
Georgia Tech and adidas announced their multi-year partnership on Aug. 22, 2017, effective July 1, 2018. In the 10 months since the announcement, the two brands have collaborated to provide Yellow Jackets student-athletes and fans with top-of-the-line athletic apparel, as well as story-telling aimed at highlighting their shared commitment to innovation and honoring the history and tradition of Tech athletics.
"Georgia Tech is a terrific partner for us and I think that through our collaboration and the integration of our brands, we will be able to tell the story of Georgia Tech and adidas in the marketplace,” said adidas sports marketing director for NCAA Jim Murphy. “I think that the athletes, fans and everyone associated with Georgia Tech are going to benefit from the collaboration and integration of our brands and the terrific partnership that we enjoy.”
Sunday’s official launch will be celebrated on Georgia Tech athletics’ official website (ramblinwreck.com) and social media channels (@GTAthletics on Twitter, Facebook and Instagram). Georgia Tech’s official 2018-19 adidas apparel will be shipped to retailers beginning on Monday and will be available in stores and online by mid-July. A limited run of Georgia Tech/adidas apparel that was unveiled earlier this spring is still available online at ramblinwreck.com.
Georgia Tech’s official adidas game uniforms will be unveiled in a series of events throughout 2018-19, beginning with the Yellow Jackets’ much-anticipated football uniforms later this summer.
“We’re excited to officially become a Three Stripe school on Sunday,” Georgia Tech director of athletics Todd Stansbury said. “We’ve been thrilled with the partnership that we’ve forged over the last 10 months with the brilliant people at adidas and we’re looking forward to sharing the fruits of that relationship with our student-athletes and fans. It will be transformational for Georgia Tech athletics.
“I’d also like to thank the great people at Russell Athletic as our long and beneficial partnership comes to a close,” Stansbury continued. “They have been a terrific partner of Georgia Tech athletics for many years and we wish them nothing but the very best going forward.”
Baseball’s Kyle McCann became the first Georgia Tech student-athlete to compete in adidas athletic gear during Saturday night’s College Home Run Derby at TD Ameritrade Park in Omaha (site of the College World Series), which was televised live on ESPN2.