Campus Community Encouraged to Participate in Reputation Study
The quality of Georgia Tech’s reputation is a vital factor in attracting and retaining the finest faculty and students, raising private philanthropic dollars, and developing and maintaining industry and government partnerships.
In an effort to ensure the long-term quality of the Institute’s reputation, Georgia Tech will be conducting a large-scale reputation study during May. As part of the study, faculty, staff, and students may receive an email survey invitation from the Institute’s external research firm, KS&R, on behalf of President G.P. “Bud” Peterson. Participation from the campus community is vital to the success of this study.
The study is conducted by the Institute at four- to five-year intervals to assess perceptions of Georgia Tech among all key external and internal constituency groups. Study findings will be used to help the Institute further improve its quality, communication, and reputation. The 2012 survey provided actionable recommendations including defining our core research areas, increasing participation in national public policy forums, the promotion of interdisciplinary research, and reinforcing the Institute’s influence on a national level. This year’s survey will tell us how well we met these goals and provide direction for future strategic initiatives.
“The 2018 study will provide the Institute an updated understanding of current perceptions of Georgia Tech, including the alignment of these perceptions with the aspirations outlined in the Georgia Tech Strategic Plan and in key Georgia Tech messages,” says Peterson. “The survey helps us understand how well we are serving our key constituents and how we can strengthen those important relationships.”
External groups including prospective students, parents, corporate and government leaders, local community leaders, peer institutions, professional societies, foundations, alumni, and the general public in Atlanta will also be asked to share their views. Findings from the reputation study will be available in late summer. The survey has been reviewed and approved by Georgia Tech’s Institutional Review Board (IRB).